LanvinRumeur – elegant feminine fragrance with a mysterious retro tint
LanvinRumeur for women
Top notes – magnolia;
Middle notes – jasmine, white rose, lily of the valley, orange blossom, plum;
Base notes – patchouli, musk, amber.
Perfumed water Rumeur Eau de perfume from Lanvin, Perfume RumeurparfumLanvin – released in 2006
Perfume Rumeur from the French perfume brand Lanvin (LanvinRumer) is a modern romantic fragrance for seductive mature women, possessing a silky elegance and a mysterious retro shade. The “face” of the advertising company LanvinRumeur was the American model Amanda Moore. Photographer – Solve Sundsbo.
For the first time, “Rumeur” was launched by LANVIN House (Lanvin) in 1934 (it was issued before 1979). It was an elegant mysterious fragrance: a classic outfit with a unique combination of warm fruit notes and mossy darkness of a chypre base. Author vintage perfume Andre Fraysse – “nose” of the French company in 1924 (the first fragrances for Lanvin created the mysterious Madame Zed), went down in history as the creator of “the most spectacular of the tetralogy in perfumery”: Arpege (1927), Scandale (1931), Rumeur(1932) and Pretexte (1937).
A modern version of Rumeur formulated talented perfumer Francis Kurkdjian(of Dior of Eau Noire, of Narciso Rodriguez For Her, etc.), who worked under the creative guidance of Alber Elbaz (Alber Elbaz), the chief designer of fashion house LANVIN. “Inspired by the world of cloth, as a talented Couturier perfumer creates from the notes of white flowers and delicate inflorescences flowing lines, folds, and frills.” Perfume LanvinRumer 2006 turned into a floral woody-musky composition, which is also defined as “pink chypre.”
The opening of the fragrance of Rumière fills the clear freshness of the juicy notes of the magnolias, shining under a thin veil of aldehydes and fruit shades. A bright noisy entry gives way to the tender sweetness of an exquisite flower bouquet composed of notes of white roses, an African jasmine-sambac and an amazing illusion of orange blossom. In the final, the composition acquires unusual abstract forms. Sensual patchouli and musk perform a soft “almost imperceptible” woody-musky fantasy at the base of the Rumeurpyramid.
The luxurious design of the bottle came up with Alber Elbaz. The transparent glass of the bottle, through which is visible a fragrant liquid of light pink color, an elegant metal cap with a ring, a black ribbon with a gold inscription, a rounded shape of the bottle, everything is subordinated to the feminine harmony of the unique corporate style of Lanvin. The fragrance of Rumeur is published in a concentration of perfumed water in bottles with a capacity of 30, 50 and 100 ml of EDP and perfume in a 15 ml vial.
Since Rumeur perfumes are designed for women over 30 years old, Lanvin House in 2007 launched a lighter, youthful version of the fragrance – LanvinRumeur 2 Rose.